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        How to Promote Your Book Using a Goodreads Author Page

        • calenderJun 27, 2022
        • calender 6 min read

        While marketing your book, you can’t afford to ignore the immense advertising potential of Goodreads. It is an online community of readers and writers over 90 million strong, and you can access it with a Goodreads author page.

        Before you start using Goodreads to promote your book, you should know how readers use it. What do readers want from Goodreads, and how do they interact with authors?

        How to Use Goodreads

        Goodreads is primarily a site for people to find book reviews and recommendations. Readers can look up books and flip through book previews, if Kindle versions are available. The platform also offers a selection of books that people can click and simply start reading!

        On Goodreads, you can connect with people you know or befriend fellow book lovers. Readers on this platform set reading goals, participate in challenges, and most importantly, leave reviews on the books they read.

        With a member profile on Goodreads, you can do all of these things. A key component of promoting your book on any platform is building connections. So even if you haven’t made an author profile yet, you can start writing reviews and making friends!

        Plus, getting at least twenty reviews of your book is essential if you want to sell any copies. So, authors can benefit from having their book read and reviewed on Goodreads. Of the many ways you can use Goodreads to promote your book, this is probably the easiest one.

        Let’s first understand what a Goodreads author page is and how you can use it to promote your book.

        What is a Goodreads author page?

        An author page is a part of the Goodreads Author Program where authors can make profiles to interact with readers and promote their books. It’s an upgraded version of the member profile on Goodreads, where writers can hold events and post updates about upcoming books.

        So, a Goodreads author page is an important tool that can help you promote your book to millions of readers. In this article, we’ll tell you how to make an author profile, how to get your book on Goodreads, and how to promote it on the platform.

        Now that you know how to use Goodreads from a member profile, it’s time for you to learn how to use Goodreads as an author.

        How to make an author profile

        Creating an author profile on Goodreads costs you nothing. It’s completely free! All you need to do is to create a member profile. Then, claim authorship of your book and get your profile updated to an author page.

        There are three steps to making a Goodreads author account. Let’s go through them one by one.

        1. Find your book on Goodreads

        Sign in to the Goodreads desktop site and search for the name you have used as a published author. It should appear under the title of your book in the search results.

        Search your book on Goodreads to claim your author page.

        If your book is not published yet, you can still enlist it on Goodreads by filling an application form. This way, your book marketing mechanism will be in place long before your book is launched.

        2. Claim your author page

        Once you click on your name, Goodreads will take you to the basic author page. This is merely a part of Goodreads’ database of books and authors, and it is separate from your personal member profile.

        At the bottom of this page, click “Is this you? Let us know” and send a request to join the Goodreads Author Program.

        A book page on Goodreads with an unidentified author. At the bottom of the page, text reads "Is this you? Let us know."

        The form authors need to submit in order to get an author page on Goodreads.

        You will get an email confirmation in a few days and your member profile will be merged with your Goodreads author page to create an author profile.

        3. Use Author Program resources

        Goodreads has made it extremely easy for a new author to shape their author page. Be sure to make full use of their Authors & Advertisers Blog, Author Guidelines, and other Author Program resources.

        A screenshot of the Goodreads author program webpage.

        Having an online presence on a new social media platform is often overwhelming, so take all the help you can get!

        How to use Goodreads as an author

        Using Goodreads to promote your book is beneficial to all writers, but especially so to the self-published writer who lacks the reach and resources of a big publishing house. While you have your self-publishing guide to help out with the pre-publication tasks, you’ll need to handle book marketing by your own self!

        The site helps you find more readers, maintain a stable readership, and develop an author brand for yourself.

        1. Use Listopia to find more readers

        In its “Listopia” section, Goodreads has specialized book lists corresponding to specific genres and categories of books. Members create these lists based on their preferences in reading and vote on the books in a particular list to rank them accordingly.

        Naturally, your target here is to feature on these lists and rank well on them. This will get you more visibility, which means more readers, which means more reviews, which means more sales!

        Book lists in the Listopia section of Goodreads. Authors can use it as a tool to promote their book.

        First and foremost, you need an online network to vote for your book on these lists. This network can be a combination of your fans, friends, and family. Remember how we told you to make lasting connections on this site? Yeah, this is where it can come in handy.

        Ask your friends on the site to add your book to relevant lists and to vote for it. Even if you get only a small number of votes, you will have a presence on the list, which in itself is great for your visibility. Starting from here, you can communicate with more people, expand your network, gain more votes, and work your way to the top.

        Several lists featuring books from the Harry Potter series.

        Keep in mind that Goodreads’ algorithm determines the genre of your book based on the categories assigned to it by your readers. So if you want your book to be labeled correctly, you need to communicate well with your readers.

        As you learn about how to promote your book on Goodreads, you’ll realize that interacting with your readers is a big part of online book marketing. You need to create a support system with a dynamic author profile and use that to expand your readership!

        2. Use the Q&A section to interact with readers

        Book lists will help you find new readers, but it is your job to convert them into your fans by engaging with them. Not only is interacting with your readers necessary to boost your position on book lists, but it is also essential to maintaining a strong readership.

        People always want to know their favorite writers personally. So, it helps to have an author page that tells your readers more about you.

        In the Q&A section of Goodreads, readers can directly ask you their book-related questions. They often want to know what books you’re currently reading, what books have inspired your writing, and what books you recommend to your fanbase.

        If you use this tool to make genuine interactions with readers on Goodreads, you can form an engaging social network to support and promote all your work.

        Another way of engaging with the readership is to review books by other writers. On your author profile, you can also make a bookshelf for your readers, or create events like book giveaways and reading sessions. These activities help establish your persona as an author, supplementing your book promotion strategy on Goodreads.

        3. Use the author page to build your author brand

        Aside from functioning as a great book marketing platform, an author profile can also function as an online repository for everything you write. You can update this regularly and let your readers know all your various projects and undertakings.

        If you connect your social media with your Goodreads author page, your author brand gets even more visibility. Basically, the more dynamic your author profile is, the more buzz it will generate, keeping you current in various search engines.

        The easier you are to find, the easier your books are to be sold!

        4. Use paid advertising to promote your book

        Outside of free tools such as Listopia, Goodreads also provides paid advertising. With over 300 million page views and 45 million unique visitors a month, Goodreads increases your reach exponentially, boosting your popularity among readers around the world.

        Running ads on Goodreads can help you target specific reader groups. You can choose your approach and monitor your advertising statistics to get better results.

        Goodreads has a great wealth of readers and resources, and you can access both with an author page. In this network of readers and writers, it’s time for you to establish yourself as an author. Wouldn’t you agree?

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        Prasanna is on a little break from academia and spends his time compiling fiction writing tips. He enjoys poetry, mythology, and drawing lotuses on any surface he can find.

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