What is a book proposal? 

A book proposal is a document that ideally convinces a publisher to pick up your book for publication. It needs to convince them that your book not only has literary value but it also has to convince the reader that it has commercial potential. So yes, it is about economics to an extent, and it should be intriguing to them as an investment. Publishers are deeply concerned about this sort of a thing because, for better or worse, the landscape is highly competitive, and they need to be sure that the risk of putting their resources into your book pay off.

But don’t be daunted by this prospect, dear reader, because there are certainly ways to make your proposal stand out amidst others. We know this is difficult to hear, the idea of marketability being valued over literary prowess, but that’s where this guide comes in handy. 

A book proposal is also a fantastic opportunity for you to find clarity within what you hope to achieve with that book. It’s a chance for you to think about how you can write about your story in a succinct and compelling way, to spark interest in a potential reader. This means that you should also be thinking about who your target audience is—what age group you’re writing for, for example—and draft your proposal accordingly. 

Book proposals can be used to pitch both fiction and nonfiction manuscripts. A fiction manuscript is typically completed at this stage, but a nonfiction manuscript can still be in progress, with the first few chapters ready for feedback. 

 

What goes into one? 

There’s no standard format of writing a book proposal, as it differs across publications (check their guidelines, always!) and the genre of the book. But these are some sections that are typically included in a book proposal. 

  1. The working title of your manuscript: The title itself should be catchy enough to grab the reader’s attention. If you’ve not settled on a title yet, you can provide multiple alternatives. 
  2. A brief synopsis of the book: There’s no single way to go about this, because it depends entirely on what the book is. What we’d suggest is keep to three or four paragraphs at the most, and focus on conveying the essence of your story rather than being bogged down on the word count. The synopsis should be brief but compelling because this is your elevator pitch. 
  3. Longer synopsis and chapter break-ups: Once you’ve drawn the reader in, you can choose to elaborate more on the story or on how you’ve arranged the book. The latter is particularly useful if it’s a nonfiction manuscript you’re working on.  
  4. Author bio and contact information: You’ll also need to include some basic biographical information about yourself and how you can be contacted.