Have you ever seen a page in a book which only has a single line on top, then the chapter ends and rest of the page is left blank for the next chapter to begin on a new page? Nah! Never, because that’s a whole lot of waste of real estate. And to avoid this, publishers and authors have the book carefully designed under the assistive care of typesetting.

What is Typesetting?
Proofreading and editing are long-familiar measures to better a manuscript, but typesetting is the underdog which really makes the book shine. It forms the backbone of a reading experience. It’s the process of arranging the text and images on a page, to improve the readability and set it aright for printing.

A meticulous task, this! Every bit that will soak up ink is brought under the lens of typesetting before it goes in print. This includes selecting the adequate spacing, size, and composition of every word, sentence, paragraph, heading, subheading and smaller text such as captions, asides, and footnotes.

Why is Typesetting important?
We notice certain words and sentences in a book which read in italics. In fiction, its to represent the inner thoughts, dreams, and memories of characters. In non-fiction, it is to emphasize particular details.

The font, the change of it, and it’s size all make a difference. That’s what typesetting does. It shows readers you care; you show your audience respect by giving their experience your serious attention. You get to present your thoughts clearly by means of design.

Its primary duty is to make your text clear and accessible. But ideally, it should also enhance the meaning of what you wish to convey with clarity in mood and style. Skillful typesetting makes a dense document shine with a new light, while lousy typesetting will make all your hard work and efforts go to waste.

It’s naturally hard for an author, publisher, or even a reader to understand what is the typesetter’s work, but that’s actually the point: type is not meant to be noticed, it is intended to enhance the reader’s experience subliminally, and even create a subconscious atmosphere for the story.

How we can help you?
PaperTrue understands the rules of typesetting, and we hold extensive experience to know how books in your genre are typically designed. Our editors are equipped with expert knowledge and skills in typography, designing, grids, layouts, and composition to support authors in creating a book that looks as good as it reads.

Our teams work on advanced software to create exclusive book covers and typesetting author’s manuscripts. We ensure that all fonts, styles, and text sizes are uniform all over, bringing consistency to your manuscript, so it looks professional and is ready for publishing.

You can do it too!
Now you know it’s important you give your words all the attention they need before they go into print. Setting the type, font, and design of your words is as important as editing and proofreading them, if not more. Lots of creative energy goes into the typesetting, and if you are ready to devote yourself to the detail, you can do this arduous task yourself.

Doing it in MS word is possible. But it won’t give you endless customization possibilities. If you are serious about this, and you should be! What you’ll need is, to buy software called Adobe InDesign which is exclusively created for typesetting books and other documents. The problem is, the learning curve for software such as InDesign is quite steep. And the process itself is justifiably time-consuming. So it could prove exhaustive for you to typeset the whole text after you have finished writing.

That’s where PaperTrue comes in, we’ve always got your back! Just finish writing the manuscript and pass it on to us, we will edit, proofread, format and typeset it as you sit back relaxed, just waiting to hit the publish button!