Case Study: PaperTrue works with an e-learning publication.
For six years, PaperTrue has been dedicatedly building trustworthy relationships with students, writers and professionals across the globe.
In this brief, yet insightful, span of time, we have seen – in addition to our own growth – a rise of the need for editorial services in spaces that generate content.
Unarguably, the relevance of editorial services increases with the rise of content creation. If the adage “content is king” true, then it indicates that the is a growing culture of making language a crucial part of professional life.
In this context, PaperTrue has begun initiating tie-ups with organizations that are allied to the publishing service.
This is an account of one such relationship.
Disclaimer: For the sake of confidentiality, we are not revealing the client’s identity.
PaperTrue recently had the opportunity to work with a prominent e-learning publication based in India. This publication produces technical books and/or guides pertaining to the various parts of Information Technology. They find and hire writers who are experts in the subject that they want to publish material about. The writers write a draft, they might even work with developmental editors who help them with research, subject matter expertise and overall structure and design of the book.
They first contacted us via e-mail (through the query portal on our website) and chatted with our customer service department. As publishers of technical content, they were on the lookout for editors who could work when only during their publishing seasons.
Challenges and opportunities
In this kind of a setup, it is both impractical and costly to keep underutilized editors on the payroll. Initially, they tried working with freelance editors who were flexible enough to work for them when they were needed. However, recruiting new freelancers every season is also a hassle. Moreover, what happens when demand increases and the publisher wants to scale up?
This was their situation when they approached us. Their priorities were crystal clear:
- Scalability: They needed to scale up on short notice. Therefore approaching an editing company guaranteeing access to a group of editors at once is better than recruiting that many freelancers.
- Quality: They needed to be sure of the quality of their editors’ work.
In addition to these concerns, we also gathered that stylistic consistency would be high on their list of editorial requirements.
As a firm, we were able to work towards providing them with a solution that addresses the aforementioned issues, at a price that suited both parties.
To understand the PaperTrue process, we asked the publisher to order a sample edit with us. (As a rule of thumb, we insist that a client avail a free sample before negotiating a contract with us. This is done for the sake of transparency, and as a test-trial for whether PaperTrue’s service is compatible with the organization’s requirements and expectations.)
Once the edit was done, and they had expressed their satisfaction with us, we set out to discuss the details.
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