White Label Editing and Proofreading Services Explained

• Aug 19, 2022
• 5 min read

• Tags: Editing and Proofreading

Editing companies commonly use white label services to optimize their time and resources. But what is white labeling? How does it benefit the company that provides the product? Let’s find out.

What is white labeling?

White labeling is when a company hires another to manufacture a product, but sells it with their own branding. The client can’t tell if the seller is also the manufacturer, so companies use white labeling to offer a wide range of products and services to their clients.

Take, for example, a grocery store chain that sells a large variety of products under its name. The store doesn’t actually manufacture all these products. Instead, an assortment of smaller companies provide these products and the store simply repackages them with its own brand name. This is white labeling.

White label editing and proofreading is slightly different. Editing and proofreading is a service, so white labeling in this case applies to the service, and not a product.

An editing or content company can outsource editing and proofreading work and hire an editing service. But while selling this service to their clients, they use their own name and branding.

How does white label editing and proofreading work?

Under white label editing and proofreading, a company hires another to handle the core service of editing a variety of documents. Meanwhile, they design the service according to their brand guidelines and company identity.

So what about the company that provides white label editing services? Well, a model like this means a lot for an editing service that hasn’t yet developed a competitive brand identity. For a new company that offers high-quality services but doesn’t have the reach and presence of larger firms, white labeling is an easy way to gain more business.

White labeling also helps editing companies to focus solely on developing their services instead of investing in marketing and promotion.

White labeling: Leave it to the experts!

PaperTrue has worked with an educational consultancy, based in Chengdu, China. Chengdu is a B2C, which means that they get documents from their clients for which they require editing services. They send these documents to us for a polished style and presentation.

Editing and proofreading services like PaperTrue offer white labeling services to new companies who wish to cement their brand presence in the editing industry. This helps companies that have specific but varied needs.

For example, Chengdu requires native English speakers to edit their documents, for which they work with PaperTrue. Similarly, firms who don’t have subject matter experts, or simply enough editors to handle the workload, can end up hiring other editing services.

Why do companies need white label editing?

1. It boosts brand visibility. If a company offers multiple services and has multiple sets of target audiences, white labeling some of these services is a good way to proliferate brand name. For example, an editing service might accept white label typesetting and offer that to its clients. This improves the brand image and benefits the company.
2. It strengthens client loyalty. On average, services that provide white label editing make sure to do a good job at it. So, clients come to associate the host company with good quality and return to place orders multiple times.
3. It saves time and money. Sometimes content companies need expert editing and proofreading for the content they’ll eventually deliver to their clients. In this case, white labeling is less expensive and complicated than maintaining an in-house editorial team! 
4. It widens the service base. White labeling opens up an array of service options for your editing and proofreading company.
5. White labeling improves service quality. By choosing experts to work on the niche service a company can’t provide, they choose to offer their clients high-quality work instead of a patch-up job. Where editing is concerned, it’s always better to leave it to the experts!

White labeling allows a firm to stand on the shoulders of talented editors and provide their clients with flawlessly edited documents, all under the name of their own brand. At PaperTrue, we think that white labeling is an excellent option for new editing services. To know more about the kind of work we do, visit our website!

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Prasanna

Prasanna is on a little break from academia and spends his time compiling fiction writing tips. He enjoys poetry, mythology, and drawing lotuses on any surface he can find.