Reviews

4.5/5

4.6/5

Over 5000 customers have rated PaperTrue
4.5 out of 5 on Google reviews and 4.6 out of 5 on Reviews.co.uk.
Papertrue! True! True! True!
My experience with papertrue.com was great. I came across their site from the high ratings. And the high ratings proved to be true. Once I got onto their site, I was immediately helped by a papertrue.com Rep, a live person, who helped answer my questions and walked me through the process. That was a big plus! And as a first timer, I got a discount or free edit. That was another plus! And the transaction was quick and easy. The turnaround time was also fast, delivery was on schedule and on time as specified. Another plus! My editor was also great and very helpful with comments, notes and suggestions. And when my document was completed and I had to ask a question to my editor, the Customer Service Rep was quick to respond. They escalated the matter so that my question would reach my editor and my editor would give me a reply directly and quickly. And my editor did just that. That was a major plus! Overall, thumbs up on great Customer Service and Editorial service. I would recommend them and look forward to working with them again. Thank you papertrue.com!
More than I had hoped for!
Did two jobs with PaperTrue and I'm highly satisfied. In one of the jobs I had some questions regarding their proposed changes and they immediately dug into it and explained why they had chosen certain expressions instead of others and what the differences were. That's really more than I had hoped for! And their chat-people are very alert - and good fun, too!
Very trustworthy and extremely efficient
I had an academic document proofread by the papertrue team. They not only corrected numerous grammar and spelling issues, they also advised on certain expressions according to my target audience. And the best, they did so over night... extremely fast, extremely good, and trustworthy service. Will be coming here again for the next publication.
Even my tutor can not find these errors
Thank you for editing my document on time. The editor pointed my attention to my commonly made mistakes; missing words, incorrect spelling and grammatical inconsistencies throughout the document.
I was happy to receive both a tracked and a clean version of the edited document.
I will happily recommend PaperTrue to my friends, and I will myself come back on a later occasion.
Excellent Service, Highly Recommended
I have used PaperTrue for several editing projects for my website. They have edited small and large projects for me. PaperTrue offers great pricing with no hidden fees, they always deliver on time and I love the fact that they provide a clean version and a corrected version showing the recommend changes. I highly recommend this company for anyone looking for quality editing services. They have great communications, project completion dates are given when ordered and they have consistently met the deadline. I am extremely satisfied and I will remain a loyal customer.
Great service, great company!
We are a Spanish advertising agency that work for international companies. Usually we need our copies to be reviewed. We trust Papertrue for doing this, they are always super-professional and always deliver the documents on time. I recommend them 100%
Improvement in structure, language and formatting
My cover letter was corrected very professionally, with very detailed comments and explanation. Smaller issues like my unclear description were changed shortly in a revision version, with a very smooth communication. I have learned also from the formating. For further CVs I will still consider their service, because the cover letter has to be formulated for specific job description. I don't do massive job application.
Quick 24 hour turnaround
Paper True was quick and effective. I needed a 24 hr turnaround and they provided me edits to my resume that became the talk of the town among my team. Everyone loved how thorough the edits were. Thank you Paper True for helping me so quickly and effectively.
Aaron is the best editor!
I live in Zürich and needed to have my cooking book "The Food Is Ready" , edited in english before I publish it. So I decided to sent the manuscript to Paper True and I can only tell that I was really impress when I saw the work they did. Aaron my Editor has correct the language and grammar errors. He has done a terrific work improving phrasing and consistency of my book. If you are looking for a serious company I can really recommend Paper True. And "they are allways there available if you have any questions"
An amazing job!
As a sixteen years old Danish girl I must admit finding the right editor was hard, but I found THE one ;)
Amazing service and a welcoming chat on the website! I love the detailed comments and feedback on the tracked document :) They really did a good job at making my debut novel a lot better while still keeping my style of writing!
Much love from Denmark <3

Still have questions? Leave a comment

    Make The Most Of Our Services

    Checklist: Dissertation Proposal

    Enter your email id to get the downloadable right in your inbox!

      Examples: Edited Papers

      Enter your email id to get the downloadable right in your inbox!

        Academic

        Editing and Proofreading for Disserations, Theses, Research Papers, Essays, Journal Articles

        view more
        Academic

        Authors

        Editing and Proofreading for Novels, Manuscripts, Books, Short Stories, Poetry

        view more
        Authors

        Business

        Editing and Proofreading for Reports, Manuals, Web Content, Legal Documents

        view more
        Business

        Writing for the Web: How Your Readers Want to Read Content

        • calenderSep 02,2021
        • calender 5 min read

        Writing for the web is different than writing for a print audience. Understand this rule above all else, and your copy—whether in blog posts, landing pages, or product pages—will be successful.

        Behind this difference is the screen size of your devices and user behavior on the Internet. Compared to print, web copy comes in all shapes and sizes, based on the device your audience is using at any given time. Add to that the sheer information overload in the billions of pages that Google has indexed, and you get a sense of overwhelm. Unlike print, you can’t leisurely flip the page of your favorite book or newspaper and enjoy a sense of completion.

        How People Really Read on the Web

        When I say how people read on the web, I’m not talking about devices like Kindle or other e-readers. I’m talking about true web reading, which is either a desktop or mobile website or an app. This clarification is vital because e-readers like Kindle don’t have any distractions; they essentially function as books in your hands.

        As you’ll soon see, information overload is a critical part of why people read differently on the web.

        First of all, the myth that people really read on the web—as in read every last word of text like you’re hopefully reading these words—needs to be addressed. People don’t read on the web. They actually skim the copy instead. The UX experts at the Nielsen Norman Group discovered this earth-shattering reality in their classic study from 1997. Instead of reading, web readers only scan the lines of text.

        23 years later in 2020, the Nielsen Norman Group followed up with another study to see if reading behavior on the web was still the same…and it was. While people read differently based on cultural distinctions—ie, western vs. eastern sensibilities—their scanning behavior is still as strong as ever.

        That begs the question, why?

        In almost three decades of the commercial Internet, numerous changes in devices and technology have occurred. To be sure, online reading patterns have shifted a bit to accommodate the new complexities of information the way that Google search engine results pages (SERPs) and websites bring them to us. However, much is still the same.

        It all comes down to overwhelm. Your online readers have to sift through more information than ever right now. They want the shortest way possible to finding the information they’re searching for, with the least amount of friction. Scanning content instead of spending minutes and hours actually reading it is the most efficient solution.

        That’s why your content has to be shown to your readers in the way they want to consume it. Formatting is a big part of this solution.

        Formatting Techniques

        Now that you know that your online readers mostly skim your content, you should present it to them in a frictionless way. The last thing readers who don’t read every word want is content that’s bunched together. Content without the proper formatting is like telling your readers not to read your content from the get go. If this happens, your readers bounce from your website, which is a problem.

        Combat this by incorporating reader-friendly formatting into your text. The copy on your site should be easy to scan and skim; it should be easy for readers to quickly pull out the information they’re looking for.

        Here are some actionable takeaways to make your content reader-friendly and legible to your online readers:

        • Chunk your content — Chunking content means to space your content into frequent paragraphs throughout your webpage or article. This makes the information less overwhelming to readers, who enjoy small breaks in the flow of your copy.
        • Bullet your content — Bullet points to the rescue! The beauty of bullet points is they distill important information into quick, easy-to-read phrases or short sentences. They also cue your readers’ eyes to focus on them, enabling them to efficiently pick out information they’re looking for.
        • Make your paragraphs shorter — Limit your paragraphs to four or five sentences. Anything more gives the impression of a long piece of text that’s going to repel your readers from reading further.
        • Make your sentences shorter — It helps to make your sentences shorter. This doesn’t necessarily mean to only write in primer language, but it does mean to avoid compound and complex sentences as much as possible.
        • Use images in your content — Images also break up your content by giving your readers’ eyes something different than text to look at. They make great place holders and also increase conversion rates.

        What Kind of Language to Use

        The words you use to communicate to your online readers has to be straightforward, not complicated. Don’t make it childish, but use simple language that’s crystal clear. People who scan content don’t want to be bothered with jargon or technical language you’d read in a manual. It needs to be accessible.

        To achieve this, do the following:

        • Use the active voice — Using the active voice makes your copy more engaging to your readers. The passive voice should be reserved for textbooks and more technical text, but not for online copy.
        • Use casual language — How do you speak with your friends and family? In all likelihood, you don’t speak formally to them. Rather, you speak casually. Use this same kind of voice in your online text for greater readability and legibility.
        • Use action-oriented language — Writing for the web, you probably want your readers to take some form of action after you’ve educated them. This can be in the form of a call to action (CTA) for anything from an email subscription signup to an actual purchase.

        Reduce Reading Friction

        Now that you understand how people really read on the web, you can create content they want to read. This is super-crucial for a few reasons. First, you want to make things more readable and legible for them. Second, you want to increase the retention of what information you’re sharing with them. Finally, you want them to take the right action.

        Presenting information in an easy-to-read way will accomplish all of these goals.


        About the guest

        Marc Schenker is an SEO and copywriter who runs The Glorious Company, a content marketing agency. The Glorious Company works with technology and marketing companies and SMBs.

        editor

        Rhea Chandrachud

        Rhea C is an expert in explaining plagiarism and citing sources. He has been writing helpful articles since 2017 and is continuously improving PaperTrue’s Citation Generators.

        2 thoughts on “Writing for the Web: How Your Readers Want to Read Content

        Comments are closed.

        Found this article helpful?

        0
        0

        Read More

        How to Copyright Your Book?

        If you’ve thought about copyrighting your book, you’re on the right path.

        Explore more